Signage & Your Business

Signage is often an afterthought, but it shouldn’t be. A well-designed sign is a silent salesperson, working 24/7 to attract customers and build your brand. Here’s how to make your signage sing (without spending a fortune):

Location, Location, Location:

  • High Visibility:Β Put your sign where people can see it. Consider street traffic, pedestrian flow, and even visibility from neighbouring buildings.
  • Right Size & Height:Β Don’t be a wallflower or a bully. Your sign should be proportional to your building and storefront, and adhere to any local regulations.
  • Day and Night: If your business has evening hours, consider illuminated signage to extend your reach.

    Speak Their Language:

    • Keep it Simple:Β People absorb information quickly while on the move. Short, clear messages with easy-to-read fonts are key.
    • Brand Yourself:Β Use your logo, colours, and fonts consistently to create a recognizable brand identity.
    • Target Your Audience:Β Consider what resonates with your ideal customer. A playful font might work for a toy store, while a sleek, modern design suits a tech company.

    Design with Impact:

    • Bold Colours:Β Make a statement. Use colours that complement your brand and grab attention, but avoid being too jarring.
    • Whitespace is Wonderful:Β Don’t clutter your sign. Use empty space to make your message stand out.
    • High-Quality Materials:Β Invest in durable, weather-resistant materials that reflect well on your brand. A faded, rusty sign screams neglect.

    Bonus Tip: Think Beyond the Traditional

    Signage isn’t limited to static displays. Consider window decals, digital displays, or even A-frame signs to create a dynamic presence.

    By following these tips, you can transform your signage from an afterthought into a powerful marketing tool that attracts customers, builds brand awareness, and keeps your business humming. We recommend contacting the knowledgeable people at FML Design to get you started!