Signage is often an afterthought, but it shouldn’t be. A well-designed sign is a silent salesperson, working 24/7 to attract customers and build your brand. Here’s how to make your signage sing (without spending a fortune):
Location, Location, Location:
- High Visibility: Put your sign where people can see it. Consider street traffic, pedestrian flow, and even visibility from neighbouring buildings.
- Right Size & Height: Don’t be a wallflower or a bully. Your sign should be proportional to your building and storefront, and adhere to any local regulations.
- Day and Night: If your business has evening hours, consider illuminated signage to extend your reach.
Speak Their Language:
- Keep it Simple: People absorb information quickly while on the move. Short, clear messages with easy-to-read fonts are key.
- Brand Yourself: Use your logo, colours, and fonts consistently to create a recognizable brand identity.
- Target Your Audience: Consider what resonates with your ideal customer. A playful font might work for a toy store, while a sleek, modern design suits a tech company.
Design with Impact:
- Bold Colours: Make a statement. Use colours that complement your brand and grab attention, but avoid being too jarring.
- Whitespace is Wonderful: Don’t clutter your sign. Use empty space to make your message stand out.
- High-Quality Materials: Invest in durable, weather-resistant materials that reflect well on your brand. A faded, rusty sign screams neglect.
Bonus Tip: Think Beyond the Traditional
Signage isn’t limited to static displays. Consider window decals, digital displays, or even A-frame signs to create a dynamic presence.
By following these tips, you can transform your signage from an afterthought into a powerful marketing tool that attracts customers, builds brand awareness, and keeps your business humming. We recommend contacting the knowledgeable people at FML Design to get you started!